Butch Harrison founded Specialty’s Our Name in 1990, a precision sheet metal fabrication and machine shop based in Ashland, Va.
His three sons, Brandon, Utley and Kevin, worked in the shop since high school and each found their niche, whether it was handling the finances, managing customer relationships or processing orders. When their dad passed away in 2009, the brothers took ownership and proudly carried on the family name and reputation for a superior product and customer service at S.O.N. Inc.
“We do the work other people don’t want to do,” said Brandon Harrison. “Our high-end, custom sheet metal work is in the White House Visitor Center, the American Civil War Museum at Tredegar and the Virginia Historical Society, and our customers include Homeland Security, Architectural Graphics Inc., Dometic Corporation and Showbest Fixtures.”
The company has successfully grown from two people in a 2,500 square foot building to more than 30 people in a 32,000 square foot facility. The company delivers custom products and can offer consulting, drafting, welding, deburring, powder coating and precision parts, all from one location.
The Harrison brothers not only weathered the recent economic downturn, but were able to continue growing their company. “We did feel some of the effects, but we manage our finances well and purchase equipment as we need it, so we don’t carry a lot of debt.” said Harrison. “We also have a broad customer range, from the marine industry to railroads to store fixtures. Being diverse helped us stay strong and grow our company through the tough times.”
The brothers also took a calculated risk and started a sister company in 2008, Pro Powder & Paint Inc. “About 90 percent of our customers want a finish on their steel or aluminum products. We provide that and do our own powder coating and wet paint at a facility just down the street,” said Harrison.
The company just had one of its best years and has a solid plan to grow both businesses and eventually combine them into one larger building.
“We are lucky,” said Harrison. “The three of us are all equally responsible and we get to expand on what our father built. We really try to keep the family atmosphere throughout the company as we grow. We have several cousins and family members working in the shop, and we treat all of our employees like we are one big family. Without every piece of the puzzle coming together, this wouldn’t be possible.”
As we celebrate Virginia Business Appreciation Month, Specialty’s Our Name serves as another great example of the ingenuity and dedication of Virginia entrepreneurs. To learn why the Commonwealth is a great location to grow a business, click here.
Specialty’s Our Name owners Brandon, Utley and Kevin Harrison at their company headquarters in Ashland, Va.