WhiteWave Foods Expands Plant in Rockingham County

Monday, 22 April 2013 15:56 by Info@YesVirginia.org
On Thursday, Lieutenant Governor Bill Bolling attended a ceremony in Rockingham County to announce the expansion of The WhiteWave Foods Company’s Mount Crawford plant. The company plans to add a warehouse facility and machinery through a $69.8 million investment, creating 36 new jobs...

On Thursday, Lieutenant Governor Bill Bolling attended a ceremony in Rockingham County to announce the expansion of The WhiteWave Foods Company’s Mount Crawford plant. The company plans to add a warehouse facility and machinery through a $69.8 million investment, creating 36 new jobs.

WhiteWave Foods is a leading producer of premium food and beverage products. This expansion will allow the company to meet growing demand for its Silk®, Horizon Organic®, International Delight® and LAND O LAKES® products, as well as improve plant efficiency.

The Mount Crawford plant has successfully operated in Virginia for 25 years and currently employs more than 400 skilled workers.

Virginia successfully competed against Texas for this project and was chosen for its strategic East Coast location and world-class workforce.

The company has invested more than $190 million in the Mount Crawford plant since the year 2000.

This expansion adds to the thriving food and beverage industry across the Shenandoah Valley region, which includes McKee Foods, Hershey Foods, Perdue, MillerCoors, and recently announced Shamrock Farms.

Food and beverage companies have invested more than $285 million and created 608 jobs in Virginia so far in 2013. These companies continue to choose the Commonwealth due to its premier location, transportation network, workforce, and low-cost operating environment.

To learn why more than 550 food and beverage companies have established operations in the Commonwealth, click here.

Lieutenant Governor Bill Bolling (center right) joins company and government officials at the WhiteWave Foods ribbon-cutting ceremony in Rockingham County, Va.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© 2014 All rights reserved.
YesVirginia Business Blog | All posts tagged 'cycling'

Check out VEDP’s Ad for the UCI Road World Championships on NBC Sports

Tuesday, 22 September 2015 16:41 by Info@YesVirginia.org
As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week. Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years...

As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week.

Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years. It is a huge coup for Richmond to have been selected as the host city and furthers its reputation as a global destination. The championships are held annually in an international city chosen by the Union Cycliste Internationale through a competitive bidding process.

With 450,000 spectators expected to watch the race onsite and a TV audience in the hundreds of millions, this is certainly a tremendous opportunity to represent Virginia on the world stage. 

The Virginia Tourism Corp. has partnered with Richmond 2015, the organizer of the nine-day event, and will air 500 30-second commercials across U.S. domestic television broadcasts during the event. As part of Virginia's sponsorship, VEDP received a portion of these spots and produced a new commercial tailored to the UCI event that is airing on NBC Sports Network during the race this week.

VEDP worked with Richmond companies Elevation Advertising to create the ad and The Branching to produce it. Overcoast developed the original background track, incorporating the cycling sounds.

Richmond is fortunate to have a strong cycling culture and was able to draw upon local talent to film the ad. We’re grateful to Carytown Bicycle Company, who provided items for the shoot, and local cyclist John Eiler, who rides for Team Carytown Bicycle Company and appears in the commercial.

Sports commentators have already remarked on the beauty of the city and the diverse and challenging courses that Richmond offers to competitors.

To learn why Virginia is a great place to live, work and play, click here. Check out our TV ad below.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

Archive

© Copyright 2016

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.