Check out VEDP’s Ad for the UCI Road World Championships on NBC Sports

Tuesday, 22 September 2015 16:41 by Info@YesVirginia.org
As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week. Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years...

As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week.

Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years. It is a huge coup for Richmond to have been selected as the host city and furthers its reputation as a global destination. The championships are held annually in an international city chosen by the Union Cycliste Internationale through a competitive bidding process.

With 450,000 spectators expected to watch the race onsite and a TV audience in the hundreds of millions, this is certainly a tremendous opportunity to represent Virginia on the world stage. 

The Virginia Tourism Corp. has partnered with Richmond 2015, the organizer of the nine-day event, and will air 500 30-second commercials across U.S. domestic television broadcasts during the event. As part of Virginia's sponsorship, VEDP received a portion of these spots and produced a new commercial tailored to the UCI event that is airing on NBC Sports Network during the race this week.

VEDP worked with Richmond companies Elevation Advertising to create the ad and The Branching to produce it. Overcoast developed the original background track, incorporating the cycling sounds.

Richmond is fortunate to have a strong cycling culture and was able to draw upon local talent to film the ad. We’re grateful to Carytown Bicycle Company, who provided items for the shoot, and local cyclist John Eiler, who rides for Team Carytown Bicycle Company and appears in the commercial.

Sports commentators have already remarked on the beauty of the city and the diverse and challenging courses that Richmond offers to competitors.

To learn why Virginia is a great place to live, work and play, click here. Check out our TV ad below.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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  • The project is a win-win for the university and the community. Small business owners and entrepreneurs gain better access to JMU’s resources, and JMU students benefit from working on live projects with real businesses.

    JMU and its programs at the Ice House are another example of how the Commonwealth’s premier colleges and universities provide real-world experience to Virginia students and innovative ways to collaborate with the local community. To learn more, click here.

    A view of the open office and collaborative space at the Ice House in downtown Harrisonburg, Va. Photo courtesy of James Madison University.

Mary Baldwin College Gives Tour of New College of Health Sciences Building

Tuesday, 23 September 2014 12:59 by Info@YesVirginia.org
Recently, a group of economic development professionals toured the new Murphy Deming College of Health Sciences building at Mary Baldwin College in Fishersvillle, Va...

Recently, a group of economic development professionals toured the new Murphy Deming College of Health Sciences building at Mary Baldwin College in Fishersvillle, Va.

Classes are well underway — the school officially opened this past June and welcomed its inaugural class of 70 occupational therapy and physical therapy students.

The state-of-the-art building is 55,000 square feet, with a central atrium that encompasses all three stories. The tech-rich environment incorporates multimedia with cameras that allow students to see a close-up demonstration during class, as well as view a recording of the session.

The nine clinical laboratories include a neurological lab room, simulation lab, multiple skills labs, a human anatomy and a virtual anatomy lab. The multimedia environment also includes four large classrooms and six seminar rooms. 

The building was designed as a place where students can congregate after class to continue learning. The open architecture allows for multiple collaboration spaces, and the building includes a café and break room with lockers. The myriad of windows lets in natural light, making it a place where students want to be.

The Murphy Deming College of Health Sciences is currently training doctoral students in both physical therapy and occupational therapy, with plans to add a master’s degree for physician assistants and a degree-completion program for nurses in 2015.

The school is located in the center of the Augusta County medical corridor. Adjacent to the Augusta Health hospital complex, it offers easy access to I-64 and is just seven miles from Mary Baldwin’s main campus.

The Murphy Deming College of Health Sciences is another example of how Virginia’s higher education institutions are using cutting edge technology to prepare a workforce ready to add value as soon as they enter the employment pipeline. To learn more about Virginia’s world-class education system, click here.

Mary Baldwin College welcomes its inaugural class of occupational and physical therapy students at the Murphy Deming College of Health Sciences new building in Fishersville, Va. Photo courtesy of Mary Baldwin College.

VCU’s da Vinci Center Offers Real-World Interdisciplinary Training

Tuesday, 16 September 2014 09:10 by Info@YesVirginia.org
Where can a student work on a live project alongside classmates from the Schools of Arts, Business, Engineering, and the Humanities and Sciences? VCU’s da Vinci Center...

Where can a student work on a live project alongside classmates from the Schools of Arts, Business, Engineering, and the Humanities and Sciences? VCU’s da Vinci Center.

Companies in the greater Richmond area submit a product innovation problem to the da Vinci Center. Art, design, business and engineering students then work on cross-functional teams to develop an innovative solution, sponsored by the company.

The da Vinci Center prepares Virginia students to enter the workforce and hit the ground running, armed with the innovative and entrepreneurial thinking they will need to tackle everyday problems on the job. While students major in one area of study, the program allows them to see through the lens of multiple disciplines. It also emulates the way different departments work together to solve problems in a corporate environment.

Housed in the Pauley Pavilion, part of the School of Engineering, the center offers a multi-use space that facilitates product development from idea generation to market validation. Students have access to rapid prototyping machines and computer modeling and 3D object scanning equipment.

VEDP’s own economist, Michael Gilbert, was a da Vinci Center participant during his time at VCU. He worked on a minimally-invasive surgery trainer for physicians at MCV.

“The experience gained was invaluable,” said Gilbert. “Working on a cross-functional team with students from the School of the Arts, School of Engineering, and School of Business provided me insight and skills I still use today. Developing intellectual property on the team and through the course as an undergraduate is something I will never forget.”

The center offers two programs — an Undergraduate Certificate in Product Innovation and a Master of Product Innovation. The center is currently accepting applications for its spring 2015 class.

The da Vinci Center is yet another example of the cutting edge programs Virginia’s colleges and universities offer to prepare the workforce of tomorrow. To learn more about the Commonwealth’s premier higher education system, click here.

A group of students at VCU’s da Vinci Center develop a surgery trainer for MCV physicians. Photo courtesy of VCU da Vinci Center project team.

VEDP Receives Six Communications Awards at the 2014 SEDC Annual Conference

Wednesday, 3 September 2014 10:06 by Info@YesVirginia.org
VEDP received six communications awards for its marketing collateral at the SEDC (Southern Economic Development Council) Communication Awards Ceremony...

VEDP received six communications awards for its marketing collateral at the SEDC (Southern Economic Development Council) Communication Awards Ceremony.

The ceremony was held this August in conjunction with the 2014 SEDC Annual Conference in Atlanta, where more than 350 economic development professionals gathered for three days to learn about current economic development trends and strategies.

The six awards presented to VEDP included:

  • Special Judges Award for Online Content and Mobile Access recognizing VEDP’s website
  • Award of SUPERIOR for VEDP’s website relaunch
  • Award of EXCELLENCE for VEDP’s pocket brochure Map Out Success for Your Business in Virginia
  • Award of MERIT for VEDP’s annual report Results 2013
  • Award of MERIT for the VEDP marketing video Business Legacies Begin in Virginia
  • Award of MERIT in Thinking Outside the Box for VEDP’s webinar Innovation in Virginia: Live from the National Innovation Summit

“VEDP hit the mark this year with their marketing campaigns,” said SEDC President Gene Stinson. “These campaigns not only show creativity, but also solid messaging and effectiveness at reaching their target audiences. We were wowed by all the entries we received this year, and were impressed with the high level of marketing work being done in economic development by SEDC members.

The judging panel consisted of economic development consultants, practitioners and design professionals from across the southern U.S. Criteria included graphic appeal, clarity of message, quality of information, positioning, differentiation and format.

VEDP markets the Commonwealth of Virginia to companies seeking new business locations, expansion and international trade opportunities. To see examples of VEDP’s award-winning marketing materials and learn why Virginia is the Best State for Business, click here.

VEDP Vice President of Business Attraction Mike Lehmkuhler accepts the Special Judges Award for Online Content and Mobile access on behalf of VEDP from SEDC Chairman Hal Johnson.

Volvo Trucks Opens New Customer Experience Track in New River Valley

Thursday, 21 August 2014 15:54 by Info@YesVirginia.org
Last week, Governor McAuliffe celebrated the opening of Volvo Trucks’ new Customer Experience Track with a ribbon-cutting ceremony in Dublin, Va...

Last week, Governor McAuliffe celebrated the opening of Volvo Trucks’ new Customer Experience Track with a ribbon-cutting ceremony in Dublin, Va.

The 1.1 mile track features two paved lanes, straight-a-ways and eight percent super-elevated curves to simulate highway conditions. There is also an off-road portion to replicate more challenging conditions, showcasing the range of the company’s Class 8 vehicles.

The track is located on the company’s nearly 300-acre New River Valley campus, which contains the largest Volvo Truck manufacturing facility in the world at 1.6 million square feet. The plant is certified to ISO 500001 energy, ISO 9001 quality and ISO 14001 environmental standards.

The company drew from the expertise of its advanced manufacturing workforce to design and build the track. Employees even had a role in naming it the Twin Oaks Track after deciding to keep two oak trees in the center of the course.

Market demand has made significant strides since the recession, with the plant employing more than 2,500 workers. Earlier this summer, the company invested $69 million to add state-of-the-art equipment and redesign the facility to further improve efficiency and product quality, creating 200 new jobs in the process.

The track will likely draw additional customers to the New River Valley region to visit the plant and test drive potential Volvo Truck purchases.

It also augments Virginia’s thriving automotive industry which includes assets like the Virginia Tech Transportation Institute, National Tire Research Center, SoVA Motion, National Crash Analysis Center, CCAM, C-CARE and the Virginia Modeling and Simulation Center, to name a few.

To learn why more than 150 automotive companies call Virginia home and have announced $1.1 billion in capital investment over the last 10 years, click here.

Governor McAuliffe takes a test drive on Volvo Trucks’ new Customer Experience Track in Dublin, Va.

MAAP Unmanned Aerial Test Site at Virginia Tech Declared Fully Operational by FAA

Monday, 18 August 2014 15:57 by Info@YesVirginia.org
Last week, a group of government, academic and business leaders gathered at Virginia Tech’s Transportation Institute to celebrate the FAA declaring the Mid-Atlantic Aviation Partnership’s Unmanned Aircraft Systems test site program fully operational...

Last week, a group of government, academic and business leaders gathered at Virginia Tech’s Transportation Institute to celebrate the FAA declaring the Mid-Atlantic Aviation Partnership’s Unmanned Aircraft Systems test site program fully operational.

In December 2013, the FAA announced that Virginia Tech was selected as one of six test sites across the country to conduct research as part of an initiative to establish safety standards for integrating UAS, such as drones, with commercial aircrafts.

Virginia Tech led the submission of a joint proposal for Virginia, New Jersey and Maryland, along with Rutgers University and the University of Maryland, called the Mid-Atlantic Aviation Partnership. MAAP is headquartered at Virginia Tech’s Institute of Critical Technology and Applied Sciences, with test sites located across Virginia, New Jersey and Maryland.

The ceremony included a simulation flight involving an unmanned, multi-rotor helicopter called the Smart Road Flyer. It was modified for transportation research by Dr. Kevin Kochersberger, a professor with the College of Engineering and the Virginia Center for Autonomous Systems, and engineering students from the Unmanned Systems Laboratory at Virginia Tech. The simulation gathered information from a mock accident scene on an interstate highway.

This scenario illustrates the wide-ranging future capabilities of UAS. Potential uses of this technology include disaster response, search and rescue missions, utility and pipeline inspections, agricultural monitoring, wildlife management, cargo delivery and weather observation.

This is another win for Virginia’s burgeoning aerospace industry. With flights to the International Space Station taking off from MARS/NASA Wallops Flight Facility and UAS launched from MAAP at Virginia Tech, the Commonwealth has the assets to stake its claim as a national aerospace leader. 

To learn why more than 250 aerospace companies have chosen to call Virginia home, click here.

Dr. Kevin Kochersberger (right) describes a UAS simulation flight at the Virginia Tech Transportation Institute during the MAAP First Flight Ceremony. University President Timothy Sands, Virginia Delegate Joseph Yost, Governor Terry McAuliffe, and MAAP Executive Director Rose Mooney (left to right) discuss the future of unmanned and autonomous aviation at the event. Photo Courtesy of Virginia Tech.

Get to Know VEDP’s NEW COO Dan Gundersen

Wednesday, 13 August 2014 13:21 by Info@YesVirginia.org
Dan Gundersen joined VEDP as Chief Operating Officer this May, where his focus is on running the day-to-day operations of VEDP. Dan’s full profile is available in the summer issue of Commerce Quarterly. To help you get to know Dan, here’s an interview we recently did to see how his first few months are going...

Dan Gundersen joined VEDP as Chief Operating Officer this May, where his focus is on running the day-to-day operations of VEDP. Dan’s full profile is available in the summer issue of Commerce Quarterly

To help you get to know Dan, here’s an interview we recently did to see how his first few months are going.

Q:  What has your first 75 days been like?

A:  It’s been focused entirely on the internal operations of VEDP. For many years now, VEDP has operated as a flat organization with the different department heads reporting directly to the CEO. With the recent reorganization and refocusing of VEDP’s initiatives, it became clear that there was a need for a coordinating role to help bring the operations into better alignment and to provide a more targeted and strategic focus for our efforts. And that’s really what my job is all about.

Q:  What specifically have you focused on?

A:  Performance metrics for the economic development profession has been something that I’ve focused on for years now. I’ve served on the board of the International Economic Development Council for a long time and have championed this cause. Recently I co-chaired the first ever performance metric analysis for the economic development profession with the IEDC called Making It Count:  Metrics for High Performing EDOs. The goal there was to be able to identify those metrics that can help us better tell the story of what we do and why we do it. Today it’s not just about jobs created and leveraging public sector dollars. The IEDC report provides more than 200 new measures that economic development groups can use. We’re taking a couple pages out of that book to help VEDP better describe the impact of its work. At the September VEDP board meeting we will introduce several new metrics to be able to assess our progress.

Q:  What does VEDP do really well?

A: In one word — deals. Martin Briley has an incredible ability to focus on the deal pipeline and knows the nuances of every single deal inside and out. He’s living and breathing our Salesforce database, and I think that has helped drive productivity to a very high level. 

Of course, exceeding goals is possible only if you have really good talent among staff, terrific esprit de corps, effective partnerships, and an incredible devotion to what I would call a “cause.” VEDP staff represents one of the most committed organizations that I’ve ever had the privilege of working for. In a way, that makes my job so much easier.

Q:  What challenges do you see ahead?

A:  The world of economic development is changing so quickly and we’re expected to be so many things to so many people. One of our biggest challenges is going to be keeping our focus on those things that we do well, while also being a thought leader and an advocate for the business community, a catalyst for launching new ideas, and even at times a broker of resources for others so that together we can bring about greater economic gain for the state. That’s why it’s important that VEDP develop its own strategic operating plan that builds on regional assets and that aligns seamlessly with the overall economic strategy that the Administration will be producing later this year. Right now, that’s probably my top priority.

Q:  Where are you focusing your efforts for FY15?

A:  The new strategic operating plan will highlight a few areas where we believe we can focus more of our attention and resources. One of those will be with identifying and assisting high growth firms. Research shows that high growth firms in any regional economy account for upwards of 70-80 percent of the net new jobs, and yet, these firms account for less than one percent of all business establishments. You’re going to see VEDP develop a very sophisticated strategy for making sure we are meeting the needs of these businesses better than any other state.

Another area will be an intense focus targeting foreign direct investment and assisting firms that wish to conduct trade in emerging markets around the world.

Finally, VEDP is going to be aggressively positioning itself with brand development and targeted marketing to be able to identify firms that could and should be in Virginia. It’s all about sustained and profitable growth and Virginia has all of those fundamentals to make it happen.

Keep an eye out — this fall we’ll be distributing a live podcast that Dan did for the Atlanta and St. Louis Federal Reserve Banks on the future of economic development.

Virginia Schools Rank High on the Forbes and Money Top Colleges Lists

Tuesday, 12 August 2014 09:46 by Info@YesVirginia.org
Virginia’s higher education institutions once again ranked high on the Forbes America’s Top Colleges 2014 list. Forbes partnered with the Center for College Affordability and Productivity on its seventh annual ranking.

Virginia’s higher education institutions once again ranked high on the Forbes America’s Top Colleges 2014 list. Forbes partnered with the Center for College Affordability and Productivity on its seventh annual ranking.

Three Virginia schools made the Top 25 in the Best Public Colleges category:  University of Virginia was No. 5, College of William and Mary was No. 6, and Virginia Tech was No. 23.

In the Overall category, eight Virginia colleges made the Top 200 list: Washington and Lee University (No. 33), UVA (No. 40), College of William and Mary (No. 41), University of Richmond (No. 96), Virginia Tech (No. 117), Virginia Military Institute (No. 129), Hampden-Sydney College (No. 171), and James Madison University (No. 188).

Washington and Lee University was also ranked No. 15 on the Best Liberal Arts Colleges list.

Forbes is a unique ranking because instead of focusing on the metrics of how competitive an institution is to get in to, it focuses on what students get out of college in terms of ROI. The five factors that determine the ranking include student satisfaction, post-graduate success, graduation rates, academic success and student debt.

Money also gave Virginia high marks on its Best Colleges for Your Money 2014 ranking. The Commonwealth scored well in the Best Public Colleges category with UVA at No. 3, VMI at No. 4, Virginia Tech at No. 12, JMU at No. 17 and the College of William and Mary at No. 20.

In the Overall category, 10 Virginia institutions made the Top 200:  UVA (No. 16), VMI (No. 18), Washington and Lee University (No. 39), Virginia Tech (No. 42), JMU (No. 53), College of William and Mary (No. 60), George Mason University (No. 101), University of Mary Washington (No. 107), University of Richmond (No. 120), and Hampden-Sydney College (No. 156).

Money only included schools with an above-average six-year graduation rate, and then based the ranking on a number of factors in three main categories — quality of education, affordability and outcomes.

Virginia’s substantial higher education system includes more than 100 in-state institutions that are preparing 450,000 students to enter the workforce. From large universities, to small private colleges, to the 23-member Virginia Community College System, the Commonwealth’s world-class education system stands ready to support industry demand with a strong pipeline of highly skilled workers.

To learn more about Virginia’s premier education system, click here.

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Capstone Integrated Machining Technology Program Comes to Danville

Friday, 20 February 2015 16:07 by Info@YesVirginia.org
The Danville region has added to its precision machining expertise with the recently announced Capstone Integrated Machining Technology program at the Institute for Advanced Learning and Research...

The Danville region has added to its precision machining expertise with the recently announced Capstone Integrated Machining Technology program at the Institute for Advanced Learning and Research.

The program provides a third year of training for students that have completed Danville Community College’s popular two-year Precision Machining Technology program.

IALR has announced two grants in February to jumpstart the program — a $1.9 million grant from the Danville Regional Foundation and a $1 million endowment from the Gene Haas Foundation.

The funding will be used to upfit portions of the Hawkins Building at IALR and construct a workflow cell training lab, allowing students to replicate real world manufacturing conditions.

This additional training will enable students to earn nationally-recognized industry credentials, such as Level II and III certifications from the National Institute for Metalworking Skills.

The Capstone program will be ready for students by the fall semester. IALR and DCC estimate 15-20 students will participate in the first class, with the program expanding to 40 students at full capacity.

With the reshoring of manufacturing jobs to America and an aging baby boomer population, Southern Virginia is quickly becoming a go-to location to meet industry needs for a skilled workforce in this sector of advanced manufacturing.

According to DCC President Bruce Scism, “DCC ‘s Precision Machining Technology program is now the largest in the mid-Atlantic region, and it’s the only one that provides as wide a range of certification options.”

The Capstone program and partnership between IALR and DCC is another example of the teamwork among Virginia’s higher education system and public and private entities to develop the most advanced workforce training solutions. To learn more, click here.

Students in DCC’s Precision Machining Technology program receive training on Haas Mini Mill 5 axis machines.

Virginia Ranked a Top State for LEED Green Building Certifications in 2014

Friday, 6 February 2015 13:55 by Info@YesVirginia.org
Once again, Virginia made the U.S. Green Building Council’s annual list of Top 10 States for LEED (Leadership in Energy and Environmental Design) in 2014...

Once again, Virginia made the U.S. Green Building Council’s annual list of Top 10 States for LEED (Leadership in Energy and Environmental Design) in 2014.

The Commonwealth was ranked No. 4 and had 150 projects LEED-certified in 2014. This included a total of 18.6 million square feet of space, and 2.33 square feet per capita.

The report made special mention of the University of Mary Washington’s Technology Convergence Center in Fredericksburg, Va., which is LEED Silver-certified.

USGBC is made up of 12,870 member organizations and 197,000 professionals worldwide. It manages LEED, the most widely recognized green building certification program in the world. According to USGBC, LEED certifies 1.5 million square feet of space each day in 135 countries.

LEED-certified buildings are a win-win for the environment and economy. They provide healthier spaces to live, work and play, and lower energy costs in a sustainable way.

“LEED-certified building and the innovations they have driven contribute substantially to our national economic growth, create jobs and improve the quality of life in the communities where they are found,” said Rick Fedrizzi, CEO and founding chair of USGBC. “We commend the business and community leaders, policy makers and green building professionals in each of these states for making the commitment to create a healthier, more sustainable future.”

Virginia’s leadership as an innovator in this area illustrates the strong quality of life and cutting edge environment the Commonwealth offers to companies and their workforces. To learn why businesses have succeeded in Virginia for more than 400 years, click here.

Virginia Serious Game Institute Has a Banner First Year

Wednesday, 4 February 2015 13:55 by Info@YesVirginia.org
The Virginia Serious Game Institute had a stellar first year that included launching six businesses and creating 70 new jobs in Prince William County...

The Virginia Serious Game Institute had a stellar first year that included launching six businesses and creating 70 new jobs in Prince William County.

VSGI is a business incubator that supports Virginia entrepreneurs in the modeling and simulation industry. It is the applied research arm of the Computer Game Design Program at George Mason University and is affiliated with the international Serious Game Institute. It is the only facility of its type on the East Coast and one of only a few worldwide.

VSGI provides Virginia schools, businesses and universities with hands-on training, certification, R&D assistance, incubation services, rapid prototype development and access to leading edge commercialization outputs and technologies.

Located on GMU’s Prince William Campus, VSGI operates as a public-private partnership offering entrepreneurs expertise in technology and business assistance from GMU, the Mason Enterprise Center, Prince William County and VEDP.

This location, just 26 miles south of Washington D.C., provides access to one of the top high-tech workforces in the nation. More than 60 GMU students have interned at VSGI, its resident companies or assisted in teaching.

VSGI supports Virginia’s STEM initiative by exposing younger students to careers in technology by hosting summer camps and workshops, as well as facilitating partnerships with larger IT companies that allow students to obtain hands-on learning experience.

VSGI is currently incubating five companies, and has the ability to house 10 startups at one time. To learn more, visit http://game.gmu.edu/sgi/. Be on the lookout for a call for applications in the coming weeks from the Prince William County Department of Economic Development.

Virginia has the highest concentration of high-tech workers in the nation. To learn more about the Commonwealth’s leadership in the tech sector and why innovative companies continue to choose Virginia, click here.

GMU Computer Game Design Program students provide modeling, simulation and design work for incubator companies at VSGI. Photo courtesy of Prince William County Department of Economic Development.

VEDP Launches 2015 Digital Advertising Campaign

Friday, 23 January 2015 09:34 by Info@YesVirginia.org
Virginia has a great story and it’s imperative that it be told to the global business audience. In January, VEDP launched a new digital ad campaign, expected to deliver more than 73 million impressions through June 2015...

Virginia’s competitiveness and perception as a pro-business state remain strong. However, competition in the global economy and domestic markets continues to increase. Competing states are more aggressive in their outreach efforts, with several recently unveiling multi-million dollar advertising campaigns to promote and lure business.

Virginia has a great story and it’s imperative that it be told to the global business audience. In January, VEDP launched a new digital ad campaign, expected to deliver more than 73 million impressions through June 2015.

To maximize our limited resources, VEDP focused on digital media outlets and purchased an integrated schedule of online, mobile, tablet and pay-per-click search placements. The campaign targets VEDP’s geographic markets in the U.S, U.K., Germany and China.

The ads, promoting Virginia’s prime business location advantages, appear in Forbes, The Wall Street Journal, The New York Times, Entrepreneur and Reuters, as well as two advertising networks — Bizo and Rocketfuel.

Search engine marketing remains a key component of our strategy. VEDP implemented pay-per-click ads on Google, Bing and Baidu. This is our first venture with Baidu, the leading search engine in China.

“VEDP’s advertising strategy continues to prove effective at generating leads and building awareness of the strengths that make the Commonwealth such a great place to work and live,” said Vince Barnett, VEDP vice president of communications & promotions. “The digital program provides unique targeting capabilities to reach key corporate decision makers, while making the most efficient use of limited advertising dollars.”

An example of a 15 second video pre-roll used as part of the campaign is below, and landing pages for the U.S., U.K., Germany and China can be found by clicking on the highlighted links.

To learn more about the opportunities for success that are waiting for you in Virginia, visit www.YesVirginia.org.

A view of the video pre-roll touting Virginia’s pro-business resources.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2016

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.